Defining the Laura Ashley Brand

Laura Ashley is the quintessential English brand. The name is synonymous with quality, creativity and individuality – a mark of timeless, relaxed living. Laura Ashley is the original lifestyle brand, known and respected throughout the world.

The brand is both classic and contemporary. Drawing on an over 50-year heritage, Laura Ashley collections are kept contemporary by refreshing the color pallet and adding new twists to traditional styles.

Heritage & World Distribution

Positioning the Laura Ashley Brand

Laura Ashley is a relevant, aspirational lifestyle brand, providing exciting and beautiful ladies’ fashion and accessories, girls wear and home furnishings that appeal to customers across all age groups.

Lifestyle brands positioned similarly to Laura Ashley fashion include Ann Taylor, Talbot’s and Banana Republic.

Laura Ashley home furnishings are positioned with lifestyle brands like Ralph Lauren, Liz Claiborne and Waverly.

In 1999, HFN Magazine voted Laura Ashley the second most recognized lifestyle brand in the US, after Martha Stewart.

Six Core Brand Values

The Laura Ashley brand is:

Inspirational
able to excite
Individual
allowing self-expression and personalization
Heritage based
accessible, offering good design and
realistic price
Contemporary
offering relevant, comprehensive
lifestyle products
Of distinctive design
reflecting character and detail; uplifting
Trustworthy
living up to the promises; showing integrity