Laura Ashley Customer Profile

The Laura Ashley customer is:

A sophisticated woman of thirty+
Educated and well traveled
In the $50,000+ income bracket
Home and family oriented

The Laura Ashley customer:

Sees Laura Ashley as an extension
of her personal style
Enjoys an active social life
Is in touch with contemporary
culture, including films, magazines,
books and the arts
Undertakes home and garden projects Is health and fitness conscious

Shopping Behavior

The Laura Ashley customer:

Loves to shop, and does so often
Possesses a distinct sense of style
in home and fashion
May buy on impulse, but is more
likely to work with existing wardrobe
or home décor built around classics
Seeks value, likes variety and
will pay for added benefits
Is loyal to specific stores or brands

Current Laura Ashley Licensees